Campaign of the Week: Lululemon, Dupe Swap

By A Mystery Man Writer

Lululemon to Swap 'Dupe' Leggings for Align Leggings

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon's brilliant dupe strategy should be duplicated by all brands

£23 leggings hailed as Lululemon dupe that 'fit perfectly' and 'feel amazing' - Birmingham Live

Lululemon offers free Align leggings at first 'dupe swap

Lululemon will swap knockoff leggings for theirs — for free

Lululemon to Swap 'Dupe' Leggings for Align Leggings

From Lululemon to Birkenstock, duplicate styles lure holiday shoppers

From Lululemon to Birkenstock, Duplicate Styles Lure Holiday Shoppers