Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors

ICEBREAKER MERINO: Reinventing Wool As a Performance Fiber

Pin by Liz Song on animals. Snow lion, Animals, Christmas lettering

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77