The Agile Brand: Creating Authentic Relationships Between

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.

An integrated model of customer-brand engagement.

Why authenticity in marketing is important

AMA Madison 2021 Annual Conference: Power of Community - American Marketing Association - Madison, WI Chapter

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Greg Kihlström: Books

€20 to €50 Agenda Bookshop

Domains of Business Agility Foster Authentic Relationships