UPDATED: No, Kim Kardashian Does Not Own the Word “Kimono” - The Fashion Law

From the Supreme Court case centering on the name of celebrated streetwear brand fuct to Kim Kardashian’s big reveal of her controversially-named Kimono shapewear collection, trademark law has been in fashion/pop culture news with marked frequency this week – and with it, some notable misconceptions about what trademark protection actually entails.  

Kim Kardashian's new 'Kimono' brand is getting a lot of backlash

Kim Kardashian & The Kimonogate - Irenebrination: Notes on

The Awakening of Kim Kardashian West

Why Kim Kardashian Renamed Her Kimono Shapewear Brand to Skims

Kimono - Wikipedia

Is Kim Kardashian Actually A Fan Of Her Own SKIMS Products?

Kim Kardashian Career Timeline

What the Kimono Can Teach Us About Cultural Appreciation

Kim Kardashian West on Skims's Future—And Her Own - WSJ

Kim Kardashian 'earns $2million within SECONDS' as new shapewear

COMMENTARY: Why Kim K's new products are a #KimOhNo - National

Kardashian-Jenner-West Fashion and Beauty Empire Evolution