How PUMA Used Tech To Dominate The Sportswear Market In India

PUMA's e-commerce business increased strongly by more than 60% and credits its rise to being the numero uno sportswear brand in India to tech.

India Sportswear (Clothing, Footwear and Accessories) Market Size

puma: India becomes the first market to have Puma shopping app

Here's How Puma Overtook Under Armour in the Sportswear War

Inside Puma's Sprint Past Adidas In India - Forbes India

Sportswear Market Size, Share and Trend Analysis by Segments

Athleisure Market size to grow by USD 176.16 billion during 2023-2027, North America to occupy 31% market share, Technavio

Activewear Market Size, Share, Growth, Forecast Report 2032

Apparel and Footwear Market Size, Share, Industry Forecast by 2032

Impact of Technology on the Fashion Industry - Indian Retailer

History

adidas: Adidas tackling duplicates of Team India blue jerseys, says general manager - The Economic Times

FIRST QUARTER SALES SHOW GROWTH OF PUMA

Do Puma shoes have good support? - Quora