By A Mystery Man Writer
Boa® Technology, inventor of the Boa® Fit System, has joined forces with Salomon, Atomic, Fischer and K2 to launch the first Boa-powered ski boots. One of Austria’s most successful ski racers, Benjamin Raich, was instrumental in developing the system as a test rider and consultant. According to the manufacturer, the
Boa launches new marketing campaign aimed directly at end consumers, News briefs
Four brands present ski boots with Boa Fit System, Article
Four brands present ski boots with Boa Fit System, Article
Four brands present ski boots with Boa Fit System, Article
Four brands present ski boots with Boa Fit System, Article
Executive edition of Sporting Goods Intelligence Europe
Four brands present ski boots with Boa Fit System, Article