By A Mystery Man Writer
Hollister is relaunching its lingerie brand Gilly Hicks by opening four new pop-up stores. This is part of the retailer's strategy to reinvigorate business and catch people's attention using small format, more experiential spaces. This strategic shift follows the lead of DTC brands. But can a large ailing retailer ride the same wave?
Gilly Hicks HollisterCo.ca
Is Gilly Hicks Part Of Hollister
Women's Gilly Hicks
Gilly Hicks And Hollister
Women's Gilly Hicks Active Recharge Strappy Plunge Tank, Women's Workout Sets
Women's Gilly Hicks Active Recharge High-Rise Split-Hem Kick Flare
人気のクリスマスアイテムがいっぱい! HOLLISTER トップス
gilly hicks going out of business
Gilly Hicks Reopen
The Brands: Why Abercrombie & Fitch Co. is now about inclusivity