Goop Is Now Advising You to Burn Your Bras

But not for the reason that you’d think.
A new guide to getting rid of your lingerie on Goop advises you to burn your bras in order to get rid of the ghosts of old lovers.

New Beauty Editor Obsessions for August

Romance - New York Magazine

Gwyneth Paltrow on sex, controversy and how not to be an a**hole, London Evening Standard

A Doctor Gives Gwyneth Paltrow's Goop an Examination - The New York Times

Gwyneth Paltrow's latest Goop product will give you a coffee enema

Love And War - New York Magazine

Gwyneth Paltrow's Goop website advises women: Burn your bras – The Irish News

The Bra Burners, by Art Buchwald, Sept. 12, 1968 / Women's Liberation Movement Print Culture / Duke Digital Repository

Gwyneth Paltrow's Goop Responds to Critic Dr. Jen Gunter