Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise - Glossy

Though Alo Yoga is most typically associated with leggings and sports bras, the 16-year-old brand has been making its viral sherpa coats and jackets since 2014. On its website, it promotes a dedicated "Sherpa Shop" where 33 products can be found in the fabric, which is a faux sherpa. The entry into the category is the brand's $88 micro sherpa off-duty cap, and the most expensive item is the $298 oversized sherpa trench.

Glossy Pop

Glossy Pop Newsletter Archives - Glossy

Jennifer Lopez on building a beauty brand to help women 'look and feel youthful' - Glossy

Blackstock & Weber's Chris Echevarria wants to be 'this generation's' Ralph Lauren - Glossy

Glossy Pop Newsletter: Benefit hosts an influencer trip exclusively for TikTok Shop creators - Glossy

Glossy Pop

Glossy Pop Newsletter Archives - Glossy

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Glossy Beauty Pop: 10 learnings about the power of the influencer from the inaugural event - Glossy

This Box Is Better Than Your Holiday Wishlist - FabFitFun