IVY Park Retail Launch, Case Study

For the 2020 in-store launch of the IVY Park collection – Beyonce’s gender-neutral clothing line – adidas wanted to bring the collection to life in style. 

Adidas to collaborate with Beyoncé on Ivy Park relaunch

Adidas - Ivy Park - Roundhouse Agency

ADIDAS: IVY PARK LAUNCH - Kamp Grizzly

ADIDAS: IVY PARK LAUNCH - Kamp Grizzly

Adidas - Ivy Park - Roundhouse Agency

Adidas is banking on Beyonce for growth with Ivy Park athletic

DXB Flagship Retail Launch, Case Study

IVY Park adidas — Henry Silvestrini

adidas And Beyoncé Launch The adidas x IVY PARK Collection

SoBe + IVY PARK by Adias A Photo Booth Case Study - The South