Inside Shein strategy for winning over Gen-Z shoppers and designers

As younger shoppers spend increasingly more time on mobile devices, Shein has incorporated gamification into its app.

Generation Z: A Primer On Their Shopping and Fashion Habits - Fashionista

Shein's marketing strategy: behind the scenes of its global success

Fast Fashion's Curious Comeback - WSJ

Fast Fashion and Gamification: Winning The Gen-Z Shoppers

Inside Shein's Revolutionary Fast-Fashion Business Model - McMillanDoolittle - Transforming Retail

Shein Marketing Strategy: What's Contributing to its Global Success? - Marketing China

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E-commerce strategy of SHEIN, an apparel brand with a global share - SABERESABRE

How the Chinese Fast Fashion Brand Shein is Conquering the US Market

Inside Shein strategy for winning over Gen-Z shoppers and designers

5 reasons Shein is the most popular brand in the world

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How Shein beat at its own game – and reinvented fast fashion, Fashion industry