It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie admitted their #AerieMan campaign about male body acceptance was actually an April Fools' Day joke. But is that a good thing?

Have Some Good-Natured Fun With These April Fools' Day Pranks

Aerie Man Campaign Was an April Fools' Joke - ATTN

Aerie April Fooled us with their male body positivity ads

whats the science & reasoning behind this?

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

Aerie's April Fools Campaign Proves We Need to Be Talking About Male Body Image

American Eagle Confirms the #AerieMan Video Was a Parody

Aerie's Male Body-Positivity Ads Were an April Fools Joke

Aerie April Fooled us with their male body positivity ads

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

Aerie's Male Body-Positivity Ads Were an April Fools Joke

American Eagle April Fools Aerie Men Campaign

Aerie Man Was a Joke

Have Some Good-Natured Fun With These April Fools' Day Pranks

#AerieREAL Positivity - #AerieREAL Life