By A Mystery Man Writer
When, in 1974, employees at the Japanese design company Sanrio created Hello Kitty, the small, rounded cartoon cat with a red bow between her ears and no mouth, they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro
When, in 1974, employees at the Japanese design company Sanrio created Hello Kitty, the small, rounded cartoon cat with a red bow between her ears and no mouth, they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro's $1bn (£500m) annual turnover and her face adorns 50,000 products, sold in more than 60 countries.
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List of Sanrio characters - Wikipedia
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Full article: Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Top cat: how 'Hello Kitty' conquered the world, The Independent, hello kitty
Top cat: how 'Hello Kitty' conquered the world, The Independent, hello kitty
Hello Kitty - Flip eBook Pages 1-3
Hello Kitty - Flip eBook Pages 1-3