Levi Strauss & Co. - Vintage Fashion Guild

Levi Strauss (1829-1902) immigrated to the United States from Bavaria in 1847. He worked in the family’s dry goods business in New York until 1853. Upon hearing news of the California Gold Rush, he headed to San Francisco to make his fortune selling dry goods to the miners. In 1872, Jacob Davis, a tailor Strauss supplied …

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