Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

By A Mystery Man Writer

Popular online retailer Shein recently overtook , Zara, and H&M as the leading US shopping app. But what kind of consumption does this fast fashion brand, with its influencer-driven marketing and lack of ethical transparency, promote?

What's Behind Shein's Fast Fashion Success?

Shein Instagram, TikTok influencer backlash exposes fast fashion dark side

Shein: The TikTok of Ecommerce

How Trump's trade war built China's first global fashion giant - The Japan Times

Clothing – Fast Fashion's Environmental Impact – The Dial

Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Shein: The TikTok of Ecommerce

SCIENCE BEHIND THE NEWS: Don't let the Shein-Influencers fiasco distract you from the real damage fast-fashion brands are doing to the planet. – Scientific Inquirer

Shein Flew Influencers to China to Help Its Image. A Backlash Ensued. - The New York Times

Shein: The TikTok of Ecommerce

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Why should pay attention to Shein

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