Barbie's New Role: Picking up Mattel's Toy Sales

Still a Barbie world: Mattel boss gives toy world a grown-up spin

Mattel thrives thanks to 'Barbie' movie as Hasbro cuts jobs

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Kidscreen » Archive » Mattel bets on Barbie to ignite toy sales after Q2 sales decline

Barbie's pandemic sales boom followed yearslong revamp at Mattel - BNN Bloomberg

PHOTOS: How Barbie Became the Most Popular Doll in the World

More than a toy: 'I stopped counting after I had 500 Barbies in my collection', Culture

Mattel Hopes to Reinvent Barbie With an Assist From Hollywood - Bloomberg

Not Your Mother's Barbie: How Mattel's New Dolls Aspire to Inspire - Knowledge at Wharton

Intellectual Property

Intellectual Property

Mattel, Hasbro Team On Licensing Deals for 'Barbie,' 'Tranformers' Movie Releases

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Barbie shows signs of life as Mattel plots comeback