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Noureddin Chahrour’s successful 2015 appearance on CBC’s Dragon’s Den was a key turning point for his research-based startup Adrenalease Posture Apparel – but not in the way you might think. Chahrour, a University of Toronto alumnus, agreed on-air to hand over 30 per cent of Adrenalease, which makes posture-enhancing garments, in exchange for $90,000 from three of the program’s panel members. 

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Not) as seen on TV: Why one U of T entrepreneur balked at a Dragon's Den deal in favour of 'organic' expansion

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Not) as seen on TV: Why one U of T entrepreneur balked at a Dragon's Den deal in favour of 'organic' expansion