Pantone's Color for 2023: Viva Magenta!

Magenta is a red-based color with pink and purple tones, based off of the natural dye cochineal, a revered red dye that at one point was worth more than gold. Viva Magenta represents tenacity, vigor, strength, and bravery.  2022 was a trying year for so many of us. It was the second full year of a global pandemic, it w

How to Use Pantone's 2023 Color of the Year: Viva Magenta

Pantone Names 'Viva Magenta' 2023's Color of the Year

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PANTONE® USA What is Viva Magenta?

Embrace Luxurious Viva Magenta, Pantone Color of 2023