Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Parade Acquired by Intimates Company Ariela & Associates

Parade Joins Ariela & Associates Portfolio

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

At failed Gen Z underwear startup Parade, employee firings were

Cami Téllez's underwear startup Parade went bust, and employees

The D2C model is evolving as wholesale, physical retail regain

Gen Z Underwear Startup Nears Sale, Highlighting New Phase of

Viral Underwear Brand Parade Has a New Owner

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture