Parade underwear criticized over Coca-Cola collaboration

Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.
Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.

Parade and Coca-Cola

Biz New Orleans June 2017 by Renaissance Publishing - Issuu

Coca Cola Marketing the Rainbow

Where to Buy Parade x Coca-Cola's New Collection

What Happened at Parade

Total Licensing Australia March 2023 by Total Licensing - Issuu

Parade's New Collection With Coca Cola Is Wonderfully Retro

That first-sip feeling — an iconic vintage Coca-Cola print on silky, shiny Glow Satin. Now in Diet Coke <3

Special Edition Satin Shine Cheeky Glow Satin | Parade

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Does Parade Underwear Make You Feel Good About Yourself?

Valid criticism or overblown? #paradeundwear #paradeundies #yourparade, Parade