Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for the Books!

Beyoncé recently re-launched her active wear line, Ivy Park in collaboration with Adidas. If you know Beyoncé, you know she packages her marketing and PR with the same passion and tenacity she puts into her craft as an artiste.

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Beyoncé in her ADIDAS X IVY PARK collection. Photo Credit Ivy Park