How Peloton Got Its Riders Hooked on Its Apparel

Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?

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Peloton - Peloton added a new photo.

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SELINA Shoe Hanger for Peloton - Shoe Holder Accessory for Peloton - Must have accessory for the Peloton Bike and Peloton Bike Plus - Shoe Hook Compatible with your Peloton Bike (

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How Peloton Got Its Riders Hooked on Its Apparel

How Peloton exercise bikes and streaming gained a cult following

PelotonCloset

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