The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

Jennifer Dingman on LinkedIn: The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

Influencer: The New Science of Leading Change, Second Edition: Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: 9780071808866: : Books

The Rise of the “Influencer”. TikTok sensations and Instagram stars…, by JD Triolo

Deinfluencer TikTok Social Media Trend

New Trend: Deinfluencing The Business of Influence

What is 'deinfluncing?' New TikTok trend calls out mainstream fashion

Influencer Marketing in the Deinfluencing Era - Hoffmann Murtaugh

Forget the influencers. Here come the 'deinfluencers

TikTok shop: Deinfluencing isn't the end of consumerist influencer culture - Vox

Forget the influencers. Here come the 'deinfluencers

What is the TikTok trend de-influencing