High Shipping Costs Push 59% Of Shoppers Toward In-Store Purchases

A new survey reveals a major disconnect between retailers and consumers about the perceived value of shipping services: two thirds (66%) of shoppers think that the high cost of shipping does not justify the experience retailers provide. In fact, 59% of shoppers will opt to buy from a brick-and-mortar store if they perceive that the […]

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PDF) The effect of shipping fee structure on consumers' online

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