Reebok gives Aditya Birla Fashion a quick entry into sportswear race - BusinessToday

The sluggish but profitable and well-known brand fits well into ABFRL’s expanding fashion and lifestyle portfolio for it to foray into sportswear, experts say.

Aditya Birla Fashion and Retail to take over Reebok's operations in India

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Project - Dominance of Foreign Brands & Lessons For New Entrants in Indian Sportswear Organized Retail Sector1., PDF, Brand

Adidas Sells Reebok to Authentic Brands for $2.5 Billion - The New York Times

Reebok has yet another new owner

Reebok needs redemption as badly as Aditya Birla Fashion needs a breakout success - Trade Tricks by The Ken

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India's Aditya Birla Fashion to buy exclusive rights to Reebok in India

Third Eyesight : Management Consultants for Retail, consumer products. Retail Consultants in India

Project - Dominance of Foreign Brands & Lessons For New Entrants in Indian Sportswear Organized Retail Sector1., PDF, Brand

What Is in Store for Reebok's Future?

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