Parent Brand Sub-Brand Relationships - Branding Strategy Insider

From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.”

Should You Create a Sub-brand for Your Nonprofit Program? / Cosmic

5 Rules for Your Sub-Brand Keyword Strategy - Neil Patel

17 Examples of Successful Sub-Brands: Prius, Alexa - BMB

Sub-branding explained from scratch

What Is Brand Architecture and Why Is It Important When Optimizing Your Website?

The pros and cons of sub-branding and brand extension. - Brogan & Partners

17 Examples of Successful Sub-Brands: Prius, Alexa - BMB

Parent Brand Sub-Brand Relationships - Branding Strategy Insider

Creating Logos for a Brand Family - Adpearance

The right brand architecture adds value to any business — Brand Incite