Shein Influencer Trip
By A Mystery Man Writer
Shein Influencer Trip, also known as Shein Brand Factory Tour, refers to a publicity promotion by the fast-fashion online clothing company Shein in which several social media influencers took a trip to China and toured a factory where they made posts praising the clothing company in June 2023. After word spread online, the trip became controversial because Shein allegedly runs sweatshops and has been accused of engaging in other unethical business practices. According to many posting about it online, the influencer trip was an attempt to rehabilitate the company's image but received largely negative reception and coverage.
Shein Influencer Trip, also known as Shein Brand Factory Tour, refers to a publicity promotion by the fast-fashion online clothing company Shein in which several social media influencers took a trip to China and toured a factory where they made posts praising the clothing company in June 2023. After word spread online, the trip became controversial because Shein allegedly runs sweatshops and has been accused of engaging in other unethical business practices. According to many posting about it online, the influencer trip was an attempt to rehabilitate the company's image but received largely negative reception and coverage.
Influencers face backlash after gushing over working conditions at Shein factory : NPR
Shein influencers slammed for praising China factory conditions
Influencers come under fire after visit to Shein factory
SHEIN's repulsive greenwashing using influencers to promote fast fashion & lies
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Influencers attend 'tone deaf' factory tour of Shein amidst backlash - Dexerto
How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend
Influencer Under Fire for Shein Brand Trip Ignoring Worker Abuses
What can luxury learn from the Shein PR debacle?, PR
The SHEIN Influencer Trip Presents a Major Problem
Shein influencer says “they weren't even sweating” about factory workers LMAO WHAT : r/NYCinfluencersnark
