Jack Wills: the Sloane Ranger rides again, Fashion

#x3C;p>Clothing brand Jack Wills is a raging success. It doubled its profits to £42m last year and turned British teenagers on to the allure of preppy dressing. But where did it come from, what does it want, and why is it so mysterious?</p>

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Sloane Ranger style is back - here's how to do the Hooray Henry look now

Pie crusts and pearls: the unexpected return of the Sloane Ranger, Fashion

Jack Wills The Preppy Princess

Sloane Ranger style returns thanks to the support of fashionable celebrity fans