Sports Direct Is on a Mission to Equalise Sport for All in COPA90's Women's Euros Campaign

Little Black Book, Agile Films’ Yoni Lappin directs the work harnessing the energy of the competition and unleashing a new generation of female ballers

Sports Direct launches Equal View Campaign to tackle visual

UEFA EURO 2022

The advert that is challenging perceptions – and what it says

Global brands look to boost media investment in women's sports

Sports Direct launches Equal Play to drive equality for women in

Sports Direct launches drive for women's sport equality

Sports Direct unveils new Women's EURO 2022 campaign to promote

Sports Direct Getty Images Women's Football

Sports Direct Getty Images Women's Football