Nykaa Success Story: Startup lessons from Nykaa Fashion CEO

Nykaa success story: Where did the idea for Nykaa and Nykaa Fashion come from? What are the key learnings to building a multi-crore beauty and fashion industry brand? In this week’s episode of TOI Business Bytes, Adwaita Nayar the co-founder of Nykaa and the CEO of Nykaa Fashion shares some interesting insights into her entrepreneurial journey. Adwaita talks about the top three things that are needed to establish a successful business and why Nykaa chose to enter into the fashion space after making a mark in the beauty industry.

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