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Problem. ING Direct, Canada’s largest online bank, was doing things differently. They needed a new name to support a fresh take on banking. Research insights from thousands of ING employees and customers indicated it was time for a bold change to match the company’s bold personality and reputation. Solution. Be counter-intuitive. It is one of […]

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Tangerine: A Tangy New Banking Brand for ING Direct Canada

Tangerine: A Tangy New Banking Brand for ING Direct Canada

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Tangerine - Lexicon Branding

Tangerine: A Tangy New Banking Brand for ING Direct Canada