Size of The Prize: How Much Is Another Point of PENETRATION Worth?

This is the first in a series of posts on how to quantify the impact of improving the various elements of purchase behavior among consumers.  Some posts

What are penetration (supposedly basic M829 have around 540mm) values of M829A1, A2, A3 and M829A4 AKE rounds, last one being just equipped to newest M1A2 SEP 3 tanks? - Quora

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Size of The Prize: How Much Is It Worth If Shoppers Buy ONE MORE TIME?

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Size of the Prize: How Much Is One More Point of DISTRIBUTION Worth?