Tough choices for consumer-goods companies

By A Mystery Man Writer

Increasingly empowered consumers, rising yet volatile input prices, and tricky emerging markets mean global consumer-packaged-goods companies must rethink how they do business. Here’s a guide.

McKinsey & Company on X: Consumer-goods companies need to rethink their overall model, where to play, and how to win while developing new sets of capabilities for the future. We discuss why

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