Lululemon teams with Tournament of Roses for first New Year's Eve

Runners had always informally taken to a closed Colorado Boulevard in the hours before the Rose Parade. Lululemon and parade organizers saw an opportunity for a 5K.

lululemon Run With the Roses 5K

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Lululemon Run With the Roses 5K

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I ran in the first-ever Lululemon 'Run with the Roses' 5K on Colorado Blvd. Here's how it went – Pasadena Star News

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I ran in the first-ever Lululemon 'Run with the Roses' 5K on Colorado Blvd. Here's how it went – Pasadena Star News