Understanding Why Gen Z Drinks Less

Young adults in Generation Z are increasingly abstaining from alcohol. The drop in alcohol use, however, coincides with an increase in cannabis use.

Gen Z 2022 Alcohol Report - Knit

Alcohol, innovation timing and Gen Z, by Aine Rice

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How Has War Impacted Israel's Wine Harvest? // Treasury Americas

Infographic: Millennial & Gen Z Perceptions: The Wine Industry - Inspira Marketing

How Gen Z and Non-Alcoholic Brands are Reshaping Dry Jan

W Delta Z (2007)

W Delta Z (2007)

Gen Z is Drinking Less—Is Your Bar Ready for a New Sober Reality?

Alcohol consumption on the decline for Gen Z, studies suggest

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