WWE Or Bray Wyatt: Who Is To Blame For The Fiend Failing?

When it comes to the failure of Bray Wyatt
When it comes to the failure of Bray Wyatt's "Fiend" character, who holds the lion's share of the blame? Wyatt himself, or WWE?

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WWE Or Bray Wyatt: Who Is To Blame For The Fiend Failing?