Why Are Luxury Brands Tapping Into K-Pop?

The Irresistible Power of K-Pop and Its Influence on Fashion: Luxury houses continue to bet on K-pop, enlisting 4th gen groups as ambassadors.

Stray Kids' Hyunjin Named Versace Global Brand Ambassador

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How global brands are tapping into the Korean wave - Inside Retail Asia

Luxury Fashion's Fascination With Korean Pop Culture

K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands

Tomorrow X Together Are the Future of K-Pop

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