Why Gap is selling on ahead of the holidays

Amid declining sales apparel retailer Gap has struck a distribution deal with to boost its e-commerce growth.

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Holiday Spending Increased, Defying Fears of a Decline - The New York Times

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What the heck happened to the Gap?

Why Gap is selling on ahead of the holidays

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Behind the Scenes of Gap's Holiday All-Store Meeting – Zipline

Nearly half of winter holiday shoppers* (44%) say they plan to shop during pre-season events like Prime Day