Your next new Mini will come with a digital dog called Spike

Move over, Clippit and Baymax, because there's a new personal assistant in town. He's called Spike, and he's coming to a new Mini near you.

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Mini's new equivalent of the Microsoft paperclip is a dog called Spike

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Spike is Mini's new digital 'personal assistant' canine

MINI presents Spike, the digital character for the new model family.

MINI Unveils Spike - The Brand's Digital Assistant For New Generation of Models - MotoringFile

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MINI Intoduces Spike, The Digital Character For The New 2023 Model Family

Mini introduces Spike, her new dog who is a virtual assistant

Spike Review