SheIn: A Story of Online Segregation and Data as Business Intuition · Yiqin Fu

SheIn, an e-commerce company founded in China but sells exclusively to overseas markets, is likely to eclipse Zara (Inditex), H&M Group, and Gap Inc. as the world’s largest clothing retailer as early as the second half of this year. It reportedly sold $10b worth of clothing in 2020 and $3.6b in the first quarter of this year, reaching a valuation of $46 billion. On the U.S. iOS and Android app stores, it overtook in May as the most downloaded shopping app.

DOC) SHEIN Sk Sadiqa

PDF) Disrupting fast fashion: A case study of Shein's innovative business model

Shein, PDF, Fashion

How SHEIN Works, a closer look at its secret

Shein in Fast Fashion: Establishing Dominance Through New Strategies and Business Expansion Plans—New Research

SheIn: A Story of Online Segregation and Data as Business Intuition · Yiqin Fu

SHEIN

SheIn: A Story of Online Segregation and Data as Business Intuition · Yiqin Fu

The Enigma of SHEIN : Unraveling the Success of the Mysterious Online Retailer