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We embarked on the largest retail packaging rebrand ever done in the UK, telling the stories behind the food, and bringing consistency and clear navigation for Tesco
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Packaging Design, Brand Strategy and Packaging Design for Tesco
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P&W Designs Packaging for Tesco Standard Plus Cakes — POPSOP
Coley Porter Bell Reveals Redesign for Tesco Finest Coffee Range - World Brand Design Society
Coley Porter Bell brews up fresh identity for Tesco Finest Coffee, celebrating its 'affordable luxury
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Food & Drink Packaging Design Predictions 2021
Creative Brand Case Study, Packaging FMCG Design
Evolution of the Tesco Finest* Brand and P&W's Creative Input