By A Mystery Man Writer
Supreme is not a brand—it is a cult. Supreme serves a mediating function between a need of self-transcendence and its fulfilment. Originally inspired by American conceptual artist Barbara Kruger’s Supreme Box Logo, it embodies the main principle of her work: “I shop therefore I am.” Standing for the
Julia is a brand strategy consultant, creator of 100 days with feelings project
Cult Branding: The Art of Transforming Businesses into a Lifestyle
Julia Makhalova-Chi
Cult Branding
Mercaux on X: For Women's History Month, we're pleased to be
Not your 90s fandoms… How brands can embrace the Culture of Fandoms.
What does it actually mean to be a values-driven brand?
5 Pillars for Brand-Building Nirvana
WHAT CAN MAGAZINES LEARN FROM COLA BRANDS?
Supreme Story Profile, History, Founder, CEO Fashion Retail Industry Companies SuccessStory
Dear designers: if you still think branding is only logo design