The brands you'll find at the new JCPenney Beauty concept will

Who knew there’s halal makeup? And heck yeah, there’s sunscreen for dark skin. Entrepreneurs have blossomed with ideas inside the beauty business.

Nationwide Rollout of JCPenney Beauty Reaches its Halfway Point – Penney IP LLC

Kohl's Opens 50 New, Mini Sephora Shops

JCPenney: Clothing, Bed & Bath, Home Decor, Jewelry & Beauty

Indigenous-Owned Beauty Brands to Support

Economical Excellence New releases at Sephora inside JCPenney

First Look: JCPenney Unveils New Beauty Experience - D Magazine

JCPenney Beauty & Salon Haircare

The brands you'll find at the new JCPenney Beauty concept will surprise you

JCPenney Gets More Inclusive with 39 New Beauty Brands - The Krazy Coupon Lady

JCPenney's New Collab with Celebrity Stylist Jason Bolden

JCPenney plans to open 600 beauty stores by next spring

Thirteen Lune Best Sellers With Nyakio Grieco

JCPenney Opening In-Store Beauty Salon With Diversity