How DTC brand Andie Swim used Instagram as a testbed for its first

In June, direct-to-consumer swimwear brand Andie Swim launched its first major advertising campaign, just over two years after its launch. Ahead of rolling out the campaign, which spans outdoor mediums from subway ads to billboards, the brand spent a year testing and learning through social media ads what resonates with customers.

Andie Swim Try-On: A Review Of 1-Piece Suits & A Bikini - The Mom Edit

We A/B Tested Our Homepage & Here are the Results

Demi Moore Turns Designer for DTC Swim Brand Andie

How 5-year-old Andie Swim grew overall sales 100% year over year

AB testing Guide: How to Get Started and Real-Life Examples

DTC Brand

Andie - QuickFrame

DTC Brand

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate

The Beginners Guide to A/B Testing on Social Media

Andie Swim's Founder Talks the Brand's Success and More - Coveteur

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate