Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

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Lingerie brand Playtex rebrand targets over-50s

DBApparel UK hired Sixty to promote lingerie brand Playtex to

Lingerie brand Playtex rebrand targets over-50s