Hockey butt' scores big in marketing campaign for dress pants

Two American entrepreneurs have chalked up a big publicity win for their clothing company with an internet ad. The Instagram spot centres on two key words — hockey butt — and features the shapely rear end of an NHL star. 

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Hockey butt' scores big in marketing campaign for dress pants

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Hockey butt' scores big in marketing campaign for dress pants

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Buy CFR Women's High Waist Workout Seamless Scrunch Booty Leggings Butt Lift Gym Fitness Girl Sport Active Yoga Pants and other Leggings at

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Everyone is thirsting over this Hockey Butt ad starring Dylan

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