A lovable personality: The effect of brand personality on brand love

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PDF) Effects of brand love, personality and image on word of mouth The case of fashion brands among young consumers

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PDF) The Role of Brand Love and Co-Creation on Word-of-Mouth Communication inBrand love and the Telecommunication Sector of Pakistan: Mediation of Brand Association and Brand Loyalty

PDF) Personality structure of brands on social networking sites and its effects on brand affect and trust: evidence of brand anthropomorphization

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