Lululemon: Brand pivots further to younger consumer base
By A Mystery Man Writer
LuluLemon (LULU) shares continue sliding lower Friday after its fourth-quarter outlook falls short of Wall Street expectations, all while topping third-quarter earnings estimates. Is the high-end athleisure brand set up for a successful Christmas shopping season? Barclays Consumer Discretionary Senior Analyst Adrienne Yih thinks so as Lululemon is believed to be outpacing competitors and is doubling down on its younger consumer base. "Even though these consumers may not have as much money as their 30 to 40-year-old counterparts, what they are doing is they are creating such intense loyalty," Yih outlines to Yahoo Finance. "One of the biggest cohorts that is kind of new to the brand is really that 20-something-year-old fresh out of school. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
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