Ye Andar ki baat hai: Why women prefer buying lingerie online
By A Mystery Man Writer
Just plain Jane won’t do. E-commerce in India played on ‘convenience’, ‘price’ and ‘choice’, but competition in the market has now forced start-ups to think out of the box with players betting on the ‘privacy’ game to lure buyers. So while other fashion websites struggle to breakeven, online lingerie sites seem to have cracked the…
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