General Mills follows trend in removing artificial flavours

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills to Remove Artificial Flavors, Colors From All Cereals - Good News Network

Pillsbury™ Frozen Muffin Batter Pail Raisin Bran 18 lb

General Mills Will Remove Artificial Flavors From All Cereals

General Mills Honey Nut Cheerios Whole Grain Cereal (Imported), 347g + Food Library Raisins, 100g : : Grocery & Gourmet Foods

Animal-free dairy a 'massive opportunity' says General Mills, which is in 'test and learn' mode with new brand Bold Cultr

Gold Medal™ Complete Waffle Mix 5 lb

General Mills removing fake colors and flavors from cereals -- will your kids care? - Los Angeles Times

Still in the mix: General Mills' Betty Crocker marks 100-years in the Middle East with NPD and 'gender neutral' comms

The Year In Food: Artificial Out, Innovation In (And 2 More Trends) : The Salt : NPR